UNDERSTANDING CUSTOMER JOURNEY ANALYTICS IN PERFORMANCE MARKETING

The Value of Multi-Touch Attribution in Performance Advertising And MarketingMarketing attribution is necessary for making informed, data-backed decisions that line up with consumers' journeys. Multi-touch acknowledgment versions supply a more nuanced point of view, dispersing credit rating to touchpoints that aren't always offered adequate visibil

Server-Side Monitoring vs. Pixel Monitoring - Which is Better?A variety of ecommerce companies are turning to server-side monitoring as a means to boost their information collection processes. While it requires more technical knowledge than regular GTM and may introduce extra expenses, it can cause higher precision and more trustworthy informationP